Sean Callahan

This video recaps Connected Vision, where Innovid launched Harmony Direct, improving efficiency, transparency, ROI, and sustainability in the CTV ad ecosystem.

CTV provides advertisers unprecedented “Goldilocks” scale to ensure that your reach and frequency level is neither too high nor too low — but just right.

On CTV brands can boost performance by leveraging new advertising formats — such as interactive and DCO ads — that simply aren’t available on linear TV.

In this interview, creative director Andres Fabian dives deep into dynamic creative optimization (DCO), the increasing power of metrics, and more.

As the personalized, 1-to-1 advertising pioneered on the internet migrates to CTV, personalized ads are poised to transform TV advertising.