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Using Innovid technology, Paramount+ garnered strong engagement with interactive ads promoting "Halo" and other content during the Super Bowl.
In the latest Media Mavens Q&A, Innovid interviews Alissa Coronna, Leo Burnett’s EVP-Head of Data Intelligence, about data, creativity, CTV, and more.
With CTV, advertisers can use data to understand how their campaigns are performing. Then they can quickly optimize by doubling down on what’s working.
What brands were the winners in the battle for Super Bowl ad supremacy? Innovid's data team crunched the numbers and here are our Most Valuable Promoters.
Millions will stream the Super Bowl, and brands will use interactive creative formats available on CTV to push the boundaries of advertising.