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Articles by

Julia Berman - Sr. Content Marketing Manager

Reimagine TV Advertising? We Did That—and There’s a Highlight Reel

Fragmented audiences, outdated legacy measurement, rapidfire shifts in consumer trends—and, most importantly, the resilience to overcome every one of those obstacles. That’s ad biz, baby. Campaign Magazine partnered with Innovid to interview some of ...

8 Cutting-edge QR Code Advertising Strategies

QR code marketing is so hot right now. Why? Because QR codes are interactive, accessible, and incite instant action on any advertising platform—even the ones you can’t ‘click.’ All consumers have to do is scan a code with their smartphone, and ...

3 CTV Advertising Takeaways from General Motors

What makes a standout ad in 2022? Adding value to the consumer. It’s no secret either–from measurements to personalized creatives, advertisers are more committed to deeply understanding their audiences than ever before. 

Netflix Proves SVOD Might Be Going FAST

“Streaming’s first act was all about cord-cutting and content finally catching up to consumer preferences. But, pandemic-related or not, Netflix’s numbers, on top of Roku’s in February, show a pullback and the end of that first act. We’ve now ...

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