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INNOBLOG

Rashida Boyd

Recent Posts

[Video & Live Q&A] Innovid & Roku Discuss New Tricks for the Marketing Mix

For the better part of this year, it seems as though all anyone is talking about is how consumers have turned to streaming to satiate much of their entertainment needs in lieu of live events, sports, happy hours, and parties. It’s clear that this ...
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Consumers Reveal Their Perspective on Sharing Data

It’s a quintessential question: how much information (if any at all) are people willing to trade for more relevant messaging from brands? A query that is certainly worth revisiting as the issue of consumer privacy continues to be hotly debated — ...
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What Consumers Want: Exploring Attitudes on Personalized Ads in 2020

While the talk about consumer attitudes about advertising often paints a picture of doom and gloom that rivals Hollywood, we’re here to offer a positive perspective. We asked 1,000 of our “closest friends” to fill out a survey and tell us the good, ...
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[Interactive] 12 Questions to Answer Before You Execute An Omni-Channel Personalization Campaign

Personalized advertising is kind of like exercise. It’s obvious that there are so many wonderful benefits, but finding the right workout that fits your specific goals and lifestyle may seem a bit intimidating. But here’s the thing—it doesn’t have to ...
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Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]

As television continues its slow and steady march toward digital with no signs of slowing down, some of the biggest global brands are already testing creative and various approaches to measure success. The challenge? How can one best leverage a ...
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Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?

Whether you’re in it for the game, food, commercials or halftime show, the Super Bowl is an American phenomenon that is on the tip of everyone’s tongue come the first weekend in February. Given the rise of trends like the growth of CTV households as ...
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Too Many Cookies in Google Chrome’s Kitchen (What You Need To Know)

 
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Can You Guess How These Global Brands Are Thinking About TV Advertising?

Innovations, discussions, and predictions—CES certainly brought up a lot of interesting angles on how the technology we love will change our lives this year. It’s safe to say the conversations around television were chief among the panels, with The ...
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We'll Answer These Five Critical TV Advertising Questions At CES

 
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Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing

  As thousands of senior marketers from the world’s biggest brands descended upon sunny Florida to talk shop at ANA’s flagship event, a recurring motif seemed to surface—reinvention. More specifically evolving consumer desires are demanding brands ...
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