What if We Never Had Third-Party Cookies?
Personalization in advertising is a lot older than you may think. Fun fact: The very first personalized ad came from Sears in 1892 when they launched a massive (at least by 1800s standards) direct mail campaign with 8K postcards. Ultimately, they ...
Innovid Partners with Cuebiq to Enable Visitation-Based Dynamic Creative Optimizations
Getting consumers to purchase something they saw online is one thing, but getting them to travel to your store location in 2022 is a whole other beast. One that is best solved through a personalized advertising approach, leveraging offline location ...
OpenAP Selects Innovid as their Digital Partner for XPm, TV’s Cross-Platform Measurement Framework
Marketers are having a tricky time navigating the constantly evolving TV space, in part because of technological differences between linear and connected TV (CTV). Common obstacles center around audience targeting complexities and an inability to ...
