Goodway Group Accelerates DCO Ad Creation for Auto Brands with Innovid
Goodway Group, whose expert creative services team offers marketing services to leading automotive OEM brands (ranging from data and analytics to paid audio and programmatic advertising), wanted to switch DCO partners.
Goodway was looking for a more unified, self-service, and cost-effective approach to delivering localized messaging across video and display ads. These capabilities were crucial during peak automotive brand days, which require the simultaneous deployment of numerous offers and creatives across hundreds of campaigns, regionally and locally.
Selecting Innovid
Goodway Group selected Innovid’s self-service DCO technology to create campaigns and creatives more efficiently and eliminate duplicate work for scaling across video and display.
Here are some of the advantages Goodway Group has seen with Innovid:
- Using Innovid's Adobe After Effects Composer extension, Goodway quickly set up feeds in less than a minute.
- All parties, across all markets, could easily input new values and creatives within their feeds to handle peak demand for new offers.
- Innovid’s proprietary technology rendered thousands of creative versions to unique markets approximately three to five times faster than competitors.
Delivering Strong Results
Innovid’s DCO technology enabled Goodway Group to streamline campaign efficiency, accelerate turnaround times, and deliver highly customized ads at remarkable speed and scale. Here are some of the key improvements Goodway Group has realized with Innovid:
- Up to 5x faster average time to render creative versions.
- Less than one-minute average time to adjust and launch data feed updates.
- 600K+ customized creatives on average served per year.
Here’s what Chris Palantino, Associate Media Director, Goodway Group, has to say about Innovid’s DCO offering: “Without a dynamic creative solution like Innovid offers, the work we do would be more time-consuming and costly. We wanted a DCO platform that would give us the ability to design custom templates for the client’s needs and bring us operational efficiency. We also wanted a fully self-service option that would cut down on the time of the initial setup, enable a more effective campaign setup process, and have better rendering times for videos.”
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