Relevance, Connected TV & Measurement: Top 3 Themes from NY Advertising Week
It’s been a week of stellar Advertising Week content from industry thought leaders including major brands, agencies, publishers, technology partners, influencers and more. With so many different types of speakers, it seems as though it would be ...
Connected TV in a Fragmented Marketplace: Innovid Enhances Partnership with Hulu to Drive Engagement
Connected TV in a Fragmented Marketplace: Innovid Enhances Partnership with Hulu to Drive Engagement The connected TV landscape is in an accelerated growth phase. According to eMarketer, 87% of U.S. digital video viewers will use connected TVs this ...
3 Must-Know Tips for Better Facebook Video Marketing
With more than 3 billion monthly active users, Facebook has garnered a mass following of consumers around the world—and also created a name for itself as a top channel for video engagement. But Facebook is a unique channel, and thus requires unique ...
Driving Video Engagement Through the Purchase Funnel with Interactive Video
By now, most marketers would agree that two-way conversations with consumers are more valuable than simply pushing their brand’s messaging without providing opportunities for audiences to interact. This proves that audiences are truly engaged your ...
The Year of Data
Data has officially become “the new black” and at Innovid, we’ve long believed in its power. According to eConsultancy, more than half of organizations have ranked data-driven marketing as their top strategic priority in 2017 and eMarketer reports ...
Why Brands <3 Video: A Valentine's Day Tribute
With V-day quickly approaching, it’s difficult not to have love top of mind and here at Innovid, there’s nothing we love more than video! We could harp on for days about why video is #bae, but we figured we would, instead, just let these brands ...
