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Unleashing the power

of data-driven video





Data-Driven Video Marketing Strategy Guide

As the fastest-growing segment of the marketing mix, digital video is poised to become the next major battleground for data, with brands forecasted to double their overall budgets to $15 billion by 2019, according to eMarketer.


We realize that learning how to leverage data to inform video messaging can be complicated. That’s why we’ve created our new Data-Driven Video Marketing Strategy Guide - to help marketers discover the power of data and how to activate it for more personalized and effective video marketing.


This in-depth strategy guide includes everything you need to know about first- and third-party data, ad server data, how to activate data for video personalization, closing the loop with video data passback, sample strategies, and key use cases.

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