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INNOVID

Introducing InnovidXP Instant Optimization

The Converged TV Disconnect: Advertisers On Bridging the Gap Between TV Measurement Insights and Results

Innovid POV: Our Continued Focus on the Future of TV Advertising Measurement

Global CTV & Creative Insights

Report: Advertisers Are Adapting
to the Future of Converged TV Today

An independent advertising platform for the
management and measurement
of converged TV campaigns

Innovid combines ad management and ad measurement in a single platform, which enables advertisers to continuously activate, iterate, and learn, powering an infinite loop of optimization opportunities to drive business results.

Our global platform combines ad delivery, dynamic creative personalization, and measurement for the TV and digital universe, all wrapped in an interoperable, identity infrastructure. Now, advertisers can benefit from an independent advertising technology platform purpose-built for always-on intelligence.

Customer Case Studies

CVS Automates Creative Development To Drive More Relevant and Effective Shoppable Experiences

+10%
Site Traffic Over 8 Month Campaign
7-10%
Improvement in Campaign Effectiveness
Read the Case Study

Carat Taps Into InnovidXP To Elevate United Airlines’ Conquesting Strategy

Innovid’s competitive intelligence solution gave us invaluable insights not only into where our competitors are running but what they are running. This allowed us to optimize our linear TV plans to ensure we’re conquesting in the right environments and own spaces that were untouched in our category.
Brook Bowhay
VP, Planning & Activation | Carat
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OMD and Canva enhance Video Optimization Toolkit by tapping Omni Video Content and InnovidXP

9%
HH Overlap of OTT vs. Linear
44%
Unique OTT Reach
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Paramount and THQ Nordic Deliver Unparalleled Engagement With Interactive CTV

7.1%
Average Engagement Rate Across All Versions
98.5%
Interactions Came From Survey Engagement
13X
Higher Engagement Than Innovid Benchmarks
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GSK Consumer Healthcare Taps Into Personalisation to Improve ROI Nearly 20%

19.4%
Increase in Media Efficiency
Vs. Previous Year's ROI
60%
Increase in Purchase Intent
30%
Lower CPM Across
Social vs. Planned
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Renault Sees 301% Lift in Engagement Through Personalized Video Gallery

291%
Higher Video
Click-Through Rate
43
Seconds Additional Time
Earned Over a 30-Second Pre-Roll
301%
Higher Video
Engagement
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Davis Elen Builds On Previous CTV-Focused Strategy Success, Expanding Across Devices With InnovidXP

-20%
Cost Per Unique Reach
7X
Average Campaign Frequency
92%
Unique Reach Across
Entire Campaign
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Compulse Drives Reach Extension And Performance Impact For National Law Firm

+125%
Response Rate
+88%
Case Evaluations
87%
Unique Reach
of Streaming Platform
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CMI Media Group Increases Speed-to-Market With Hands-on Keyboard Control

2H
Average Time Spent
Per Campaign End-To-End
10+
Pharma Advertisers
Owning Activation
35+
Innovid-Certified
Team Members
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Haleon Deploys Personalisation Infrastructure For Greater Relevance and Efficiency

94%
Increase in Video CTR
vs. Brand Benchmarks
2.5x
Better CTR on Youtube
For DCO Video
Compared to Standard
1.6x
Improved Display CTR Through
Inflight Optimizations
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Publicis Captures Cost Efficiencies For Panera With InnovidXP

+5%
Incremental Reach
+13%
Unique Reach Efficiency
-4%
Cost Per Unique Reach
Read the Case Study

What's New at Innovid

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