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Annual Global Video Benchmarks



Increase in advertising running CTV
 Increase in DDV



Innovid’s annual benchmark report aims to provide marketers, agencies and digital publishers with guidance and insight on what is resonating in video advertising.

For our annual report, we’re revealing trends and insights based on our data from January 2017 through December 2017.


In this report, we explore:

CTVHow connected TV (and OTT advertising) technology is changing the way brands think about video.


DDVThe rise of personalized, data-driven video (DDV) ads and how it is driving significant lifts in performance.


How the video marketing landscape is evolving and how the performance of advanced video compares to that of standard pre-roll video across devices.


And, of course, we’ll provide the overall baseline performance for major KPIs including awareness rate, completion rate, engagement rate, time earned, and more. 

Download the Report