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Articles by

Allison Fazio — Copywriter

Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company

Consumer time spent on CTV is increasing and ad dollars are following — but advertisers are now being held to by their C-suite to prove the value of that investment.

Case Study – InnovidXP x Compulse Turbocharge Converged TV for National Law Firm

Advertising in the highly competitive legal sector is no easy feat, especially when it comes to testing the waters across converged TV (linear + CTV + digital). But what if you could sail the sea of cross-platform advertising confidently, extending ...

Converged TV Unification is Happening Today!

TV advertising isn’t what it used to be. With today’s consumers bouncing between platforms and screens, marketers face more fragmentation — and opportunity — than ever before. But rather than getting lost in the complexity of the ever-evolving ...



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