New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP
Brands and agencies are learning that they risk falling short of their business goals by waiting to analyze advertising campaign performance. Instead, by measuring and optimizing a campaign in-flight with InnovidXP, advertisers can adjust creative ...
TV Speak: Innovid’s Modern Glossary for Converged TV Advertising
There was a time, long ago, when TV was easy to define. It was the “box” that governed how people arranged their furniture and schedules. While it was arguably the center of our world, it also had its limitations – from what it could do (other than ...
10 Trends That Will Transform TV Advertising in 2024
As technological advances continue to accelerate, it’s challenging for marketers to keep pace with how tech is transforming the advertising world.
CTV x Commerce: Roundel & Innovid Look at Shopper Behavior & Ad Trends
What do you get when you combine Innovid’s analysis of +110B video ad impressions, with Target Roundel’s annual shopper survey? An unprecedented look at changes in consumer behavior and how advertisers are adapting media and creative strategies to ...
Top 8 Quotes from Advertising Week Showcasing the Power of CTV
The power of connected TV (CTV) dominated the conversation at Advertising Week New York 2023 last week. Throughout the event, panelists at AWNY from Roundel, MediaBrands, and Infillion discussed CTV and its transformative impact on TV advertising. ...
Right Here, Right Now: Measurement & Creative Innovation at Cannes Lions ’23
The future of cross-platform TV advertising isn't some far-off concept. It’s happening right in front of us – right here, right now. In an exciting new video series, Innovid and Campaign UK partnered at Cannes Lions to ask executives across the buy- ...
