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Articles by

Sean Callahan

Why Brands Are Embracing Advanced Creative in Their CTV Advertising

Television is speeding toward a 100% digital future. What does that mean for brands?

Media Mavens: The Innovid Interview with Andres Fabian

Editor’s Note: This Q&A is the latest installment in an occasional blog series where Innovid interviews industry thought leaders about their take on the future of advertising and media.

Personalization and CTV: Advertisers Close in on the Holy Grail

Innovid Launches "The CTV Advertising Insights Report 2024"

It’s here! Innovid has launched The CTV Advertising Insights Report 2024: Your Data-Driven Source for CTV Performance Trends. Based on our unmatched data set, this annual report analyzes the 380 billion video ad impressions that our ad server ...

How Interactive Super Bowl Ads Are Changing the Game

The 2024 Super Bowl was the most streamed event ever. Before the game, the Innovid blog predicted an interactive TV spot on Paramount+ would be one of the Super Bowl’s big advertising winners.

Media Mavens: The Innovid Interview with Alissa Coronna

Alissa Coronna is Leo Burnett’s EVP-Head of Data Intelligence, so it is no surprise that she is a fan of data. Her early career included a stint as a researcher at Kantar Milward Brown. In her current role, she relies on data to help bring briefs to ...

Advertisers Optimize Less Than They Measure. Why That’s a Problem.

Advertisers like you want their campaigns to perform better.

Innovid’s Super Bowl MVPs (Most Valuable Promoters)

On Super Sunday there were many MVPs. Patrick Mahomes was the Super Bowl’s Most Valuable Player. Usher, the halftime act, was also an MVP (Most Valuable Performer).

How Streaming Is Changing Super Bowl Advertising — for the Better

The Super Bowl creates indelible moments that the whole country experiences together.

100% Digital TV Is Coming. Are You Ready?

The 100% digital future of TV is on its way. In fact, in many ways, it’s already here.

 
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