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creative

Why Prioritizing Personalization Is Paramount

This piece originally appeared on The ANA's Forward 
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Resetting the Rules: Tips on Becoming Your Own Boss

 
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Why consumer engagement is key for back-to-school retail campaigns

This piece originally appeared on The ANA's Forward  Summer break has only just started in most American schools but savvy brand marketers in the retail sector are already preparing to launch their back-to-school campaigns.
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Tune In: How Connected TV Drives Return on Ad Spend

As the IAB NewFronts wind down and television Upfronts begin to heat up, there’s one clear trend that bridges the two: the convergence of digital and linear television. As the leading independent video and connected TV advertising platform, Innovid ...
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The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks

Every year, Innovid analyzes hundreds of millions of video impressions globally, spanning desktop, mobile, and connected TV. Our team analyzes these impressions to identify trends, insights, and opportunities. Our annual Global Video Benchmarks ...
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Kellogg’s Pringles, CBS Interactive and Innovid Debut First Live Streaming Interactive CTV Campaign during the Big Game

We’re proud to announce we launched the first-ever live streaming interactive Connected TV campaign for a Kellogg’s Pringles spot during this year’s Super Bowl LIII. The campaign delivered addressable creative, shoppable engagement and creative ...
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Innovid, Compass Point Media and Johnsonville Win Big at The Drum Digital Trading Awards

We are thrilled to announce that Innovid and Compass Point Media won a Drum Digital Trading Award for Best Creative Optimization, Best Use of Creativity, and the Chairman's Award for our work on behalf of Johnsonville.
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