Linear TV is nowhere near extinction. The more digital player in town—connected TV —continues to shake things up. By 2023 nearly half of US households will eliminate linear TV completely.

Thousands of senior marketers from the world’s biggest brands talked shop at ANA’s flagship event, and a recurring motif seemed to surface—reinvention.

As Advertising Week NY wraps up, the conversations that resonated the AMC halls focused on customer choice, streaming content, measurement, trust, and authenticity.

At Innovid’s The Future of TV is Now series at Advertising Week NY, heavyweights Sir Martin Sorrell and Deborah Wahl discussed ways in which data and creativity reshaped marketing efforts.

Learn more about Innovid’s series The Future of TV is Now, and its continued focus on the voice of our customer – brand marketers, and how they are embracing connected TV.

Advertising Week New York kicked off today with the week’s hottest topic – television. It’s clear that the market is ready for the transformation of TV. Read more.

Discover what we learned after we visited the ANA's Digital and Social Media Conference to engage with brand marketers on their challenges & opportunities.

How brands including Volvo and Pringles get major results using targeted messaging on connected TV.

We teamed up with the IAB’s Women Visionaries program to inspire more women and share insightful tips on what (and what NOT) to do to become a BOSS.

Learn how connected TV and interactive data-driven video will drive consumer engagement to boost ROI for back-to-school retail marketers.