Roundel and Innovid launched CTV x Commerce 2024, a new data-driven report exploring the rise of shoppable advertising

In this infographic, explore the latest statistics that shed light on the increasing popularity of CTV and its impact on the digital advertising landscape.

This video recaps Connected Vision, where Innovid launched Harmony Direct, improving efficiency, transparency, ROI, and sustainability in the CTV ad ecosystem.

CTV provides advertisers unprecedented “Goldilocks” scale to ensure that your reach and frequency level is neither too high nor too low — but just right.

Innovid's Harmony is a first-to-market product suite bringing harmony to the CTV advertising ecosystem for advertisers, publishers, and media platforms.

Innovid launched Harmony, new products that address CTV advertising's biggest challenges to build a better future for brands, agencies, and publishers.

As linear TV rapidly approaches its fully digital future, we can learn a lot from the mistakes of the digital display past to create a better CTV future.

On CTV brands can boost performance by leveraging new advertising formats — such as interactive and DCO ads — that simply aren’t available on linear TV.

In this interview, creative director Andres Fabian dives deep into dynamic creative optimization (DCO), the increasing power of metrics, and more.

As the personalized, 1-to-1 advertising pioneered on the internet migrates to CTV, personalized ads are poised to transform TV advertising.