Innovid's new CTV Advertising Insights Report 2024 analyzes 380 billion video ad impressions to spotlight key ad performance trends.

Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform.

Using Innovid technology, Paramount+ garnered strong engagement with interactive ads promoting "Halo" and other content during the Super Bowl.

In the latest Media Mavens Q&A, Innovid interviews Alissa Coronna, Leo Burnett’s EVP-Head of Data Intelligence, about data, creativity, CTV, and more.

With CTV, advertisers can use data to understand how their campaigns are performing. Then they can quickly optimize by doubling down on what’s working.

What brands were the winners in the battle for Super Bowl ad supremacy? Innovid's data team crunched the numbers and here are our Most Valuable Promoters.

Millions will stream the Super Bowl, and brands will use interactive creative formats available on CTV to push the boundaries of advertising.

The new ESPN, Fox, Warner Bros. sports streaming platform doesn’t have a name yet, but it has a clear message: The era of CTV advertising is upon us.

As streaming and CTV continue their growth, advertisers are boosting spending on CTV, not only for its reach but also for its effectiveness.

As TV barrels toward its 100% digital future, this glossary will help brands, advertising agencies, and publishers understand the acronyms and industry jargon in our fast-changing industry.