Even though Google Chrome is deprecating cookies, advertisers working with Innovid will still be able to deliver, personalize, and measure their ads.

Powered by Innovid technology, Disney has introduced a beta dashboard that enables real-time creative optimization to help advertisers maximize ROI.

The 10 key trends shaping TV advertising in 2024 include the cookie's crumbling, AI, the ad server as a data-generating juggernaut, and more. Check out all 10 trends.

In this interview with Innovid, Walter T. Geer III, Chief Experience Design Officer at VMYLY&R Health, shares his insights on AI, DCO, CTV, and more.

Sam Karow, President of Effective Marketing Communication, discusses the power of data and optimization, the potential of CTV, and why he misses “spill."

There's a gap between how often advertisers measure their campaigns and optimize them, and this gap is even more challenging for larger advertisers.

With InnovidXP, a global measurement platform built for converged TV, Squadron supplies its clients with real-time proof of TV advertising’s impact.

Here are the top 10 Innovid blog posts from 2023 covering ad servers, CTV, privacy, and other topics that agencies, brands, and publishers care about most.

The Innovid x Roundel report results from Target’s shopper survey, insights from +110B impression analysis of CTV, and creative strategies, and more

Advertisers spend more time measuring campaigns than optimizing them. That's the converged TV disconnect, and it's bigger in the entertainment and finance sectors.