The converged TV disconnect, which is the gap between measurement and optimization of converged TV ad campaigns, tends to be larger for media buyers than for creatives.

New Innovid research shows 86.8% of advertisers place a high value on MRC accreditation.

In the Media Mavens' Q&A series Innovid interviews leading media strategists, such as FerebeeLane's Katie Driggs, about the future of TV advertising.

Zombie campaigns, mummified data, and other scary monsters frighten media strategists at Halloween and year round. How to fight the fear with Innovid.

The power of connected TV (CTV) dominated the conversation at Advertising Week New York 2023. Here are 8 quotes illuminating the effectiveness of CTV.

With viewership data quickly available from many sources, such as Innovid, brands and agencies can track shifts in TV audiences almost in real time when impactful events, such as the strikes, occur.

Innovid is focused on the future of TV ad measurement for brands, agencies, and publishers in the fast-approaching world of 100% digital TV.

To promote its new SpongeBob video game, THQ Nordic partnered with Innovid to create CTV ads that drove 13x higher engagement than benchmarks.

New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns

Innovid CCO Dave Helmreich reinforces the company's commitment to reimagining the possibilities of TV and says a new pricing structure is planned for 2024.