New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns
Innovid CCO Dave Helmreich reinforces the company's commitment to reimagining the possibilities of TV and says a new pricing structure is planned for 2024.
Our InnovidXP Certification Program makes it easy for partners to provide training for broadcasters and streamers that are using InnovidXP for measurement, outcomes, or both!
Compulse used InnovidXP to provide a financial planning company with in-flight optimizations to messaging and targeting, resulting in a 241% lift in KPI performance.
With InnovidXP, Compulse provided a national law firm with data-backed insights into how cross-platform TV advertising boosts reach & campaign performance.
Industry executives share their converged TV measurement and advanced creative secrets to reaching & engaging audiences across linear, CTV, and digital.
Innovid developed a hybrid ad serving approach with CMI Media Group and Compas that enabled the pharma agencies to get to market quicker.
Innovid analyzed +330 billion video impressions served on our platform in 2022 to provide a snapshot of global video and creative insights.
Advertisers have been calling for more advanced measurement solutions that can provide a unified, cross-platform view of linear and CTV advertising + actionable metrics for reach and outcomes. Innovid is proud to partner with NBCUniversal to meet advertiser and publisher needs across the ecosystem.
Advertisers can leverage AI to create more effective, engaging, and personalized campaigns. Cut through the sci-fi hype to learn where AI stands in adtech.