A lot has happened this year, but one thing's for certain: brands who have agile, relevant messaging will continue to win consumers over in both prosperous and challenging times. The difference between now and the past decade of personalization is that while the concept is not new, behaviors, technology, data, and devices available today demand an updated mindset and approach. Whether you’re new to personalization or want to better understand new trends, this starter kit has something for everyone.

We Cover:

• Part 01: Trends and Predictions
• Part 02: A Personalization Primer
• Part 03: 12 Questions to Answer Before You Execute
• Part 04: Common Scenarios to Consider
• Part 05: Best Practices to Achieve Better Results