Digital advertising is going through an ‘identity crisis’. With trending topics like third-party cookie deprecation, consent management macros, and even forced opt-in for mobile tracking looming on the horizon, advertisers are struggling to find alternatives.

While the why behind mapping identity is clear; the what, how, when, who, and where can easily lead marketers into the weeds.

• WHAT makes up online identity? Cookies are just one tiny piece of how identity online is mapped and they are being deprecated.
• HOW is identity mapped? Enter the Identity Graph: a matching table that links data to generate one ID.
• WHEN is identity used? Identity can be used at all stages of your marketing campaign from planning to performance analysis.
• WHO cares about online identity? Identity is a balancing act between marking performance and consumer privacy.
• WHERE do we get it from? In a post-GDPR, CCPA and COPPA world we shift from tracking by default to privacy by default.

Download our latest cheat sheet to learn:

• What you need to know about Identity
• Why Identity matters
• How to look ahead and plan accordingly