The average American spends 5 hours and 11 minutes per day watching television in some form. Not only are those figures continuing to rise, but those hours are increasingly being spent on connected TV devices. Over 55% of the US population owns a connected TV, and that number will top 60% by 2022. In other words, connected television is surging. That surge represents a fundamental change in viewing habits and a huge new opportunity for advertisers.

To better understand this changing landscape Innovid researchers observed and analyzed every campaign run by Innovid between January 1, 2018, and December 31, 2018, a sample representing hundreds of billions of impressions. Using this data we’ve created benchmarks insights for video advertisers.

Download this report to learn:

Why the surging growth of connected TV is a huge opportunity for advertisers

How data-driven video drives key KPIs for brands

Where advertisers are doubling down on personalization