Ready or not, 2020 has pushed us into the streaming-first era. Connected TV has reshaped the media landscape, but what does this ultimately mean for marketers who need to incorporate this growing channel into their larger omni-channel strategies?
As an extension of our annual benchmarks report and weekly Innovid iQ dashboard, we are bringing you all the trends, challenges, opportunities, and benchmarks on a quarterly basis to give you much-needed updates so you can move at the speed of the consumer.
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