Innovid

InnovidXP – the first global measurement platform powered by ad serving data and creative personalization.

There's so much potential for CPG brands to tell stories through sequential messaging. To get started, here’s what it is and how CPG brands can use it.

On Wednesday, April 27, Innovid’s CTO and co-founder, Tal Chalozin, spoke with David Spencer, Manager of Emerging Partnerships for General Motors (GM), at Adweek’s Convergent TV Summit about the current state of CTV advertising.

Innovid data uncovers how TV advertising evolved amidst a year of uncertainty and which learnings will prove invaluable moving forward.

Let’s take a closer look at what Netflix’s situation suggests about the future of streaming in the context of SVOD and FAST.