Case Study: Panera x InnovidXP — The Bread & Butter of Streaming TV Advertising
You may have seen Panera Bread’s latest ad spots on streaming apps (toasted baguettes are in!). What you haven’t seen is the cost efficiencies and optimizations going on behind the scenes thanks to an independent view of CTV reach, frequency, and ...
Case Study: Canvas Worldwide x Innovid’s Automated Integration Saves Major Time
Marketers are in the business of driving success for their clients. Unfortunately, on the backend, that dedication to excellence isn’t always smooth sailing. When using multiple platforms and data silos to get clients’ digital ads out into today’s ...
Revolutionize TV Advertising with InnovidXP
The converged TV industry, accounting for $200B+ in annual ad spend globally, is continuously expanding across platforms, channels, screens, metrics, currencies, data sources, and beyond. As a result, today’s advertisers need independent, real-time, ...
Forrester Now Tech: Creative Advertising Technologies
Innovid is proud to be included by independent research firm Forrester in their Now Tech: Creative Advertising Technologies, Q2 2020¹ report. Marketers should employ this report to understand the value of services attributed by different creative ad ...
The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks
Every year, Innovid analyzes hundreds of millions of video impressions globally, spanning desktop, mobile, and connected TV. Our team analyzes these impressions to identify trends, insights, and opportunities. Our annual Global Video Benchmarks ...
[WATCH] Talking shop w/ video marketers: How do you measure video success?
In the latest installment of our video series, Talking Shop with Video Marketers, we ask industry leaders at Microsoft, GroupM, and HP how they measure video success.
[WATCH] Talking shop w/ video marketers: What is the biggest barrier to doing more personalized, data-driven digital video?
In the latest installment of our video series, Talking Shop with Video Marketers, we ask Carmen True, Global Head, Digital Experience and Marketing Innovation, HP, and Steve Sirich, General Manager, Microsoft Advertising at Microsoft what their ...
[WATCH] Talking shop w/ video marketers: What data-driven video strategies are you employing to stay relevant?
In the latest installment of our video series, Talking Shop with Video Marketers, we ask Sarah Warner, Managing Partner/Digital Investment Lead, Programmatic & Video, at GroupM, and Alegra O'Hare, VP Global Brand Communications, at Adidas ...
[WATCH] Talking shop w/ video marketers: What video strategies are you leveraging on social channels to make the most impact with those audiences?
In the latest installment of our video series, Talking Shop with Video Marketers, we ask Chelsea Phillips, VP, Value & Beyond Beer Brands, AB InBev, and Janelle Anderson, VP, Global Marketing at American Airlines what video strategies they ...
