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Forrester Now Tech: Creative Advertising Technologies

Innovid is proud to be included by independent research firm Forrester in their Now Tech: Creative Advertising Technologies, Q2 2020¹ report. Marketers should employ this report to understand the value of services attributed by different creative ad ...
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The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks

Every year, Innovid analyzes hundreds of millions of video impressions globally, spanning desktop, mobile, and connected TV. Our team analyzes these impressions to identify trends, insights, and opportunities. Our annual Global Video Benchmarks ...
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[WATCH] Talking shop w/ video marketers: How do you measure video success?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask industry leaders at Microsoft, GroupM, and HP how they measure video success.  
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[WATCH] Talking shop w/ video marketers: What is the biggest barrier to doing more personalized, data-driven digital video?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask Carmen True, Global Head, Digital Experience and Marketing Innovation, HP, and Steve Sirich, General Manager, Microsoft Advertising at Microsoft what their ...
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[WATCH] Talking shop w/ video marketers: What data-driven video strategies are you employing to stay relevant?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask Sarah Warner, Managing Partner/Digital Investment Lead, Programmatic & Video, at GroupM, and Alegra O'Hare, VP Global Brand Communications, at Adidas ...
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[WATCH] Talking shop w/ video marketers: What video strategies are you leveraging on social channels to make the most impact with those audiences?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask Chelsea Phillips, VP, Value & Beyond Beer Brands, AB InBev, and Janelle Anderson, VP, Global Marketing at American Airlines what video strategies they ...
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[WATCH] Talking shop w/ video marketers: How do you ensure your video marketing reaches and resonates with your audiences?

  In the latest installment of our video series, Talking Shop with Video Marketers, we ask industry leaders from Adidas Originals & Style, HP, AB InBev, and American Airlines how they ensure their video marketing resonates.  
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[WATCH] Talking shop w/ video marketers: how are you reaching OTT and CTV audiences?

  In the latest installment of our video series,Talking Shop with Video Marketers, we ask Russell Ball, Global AV/Media Operations Manager, Hygiene & Home, at Reckitt Benckiser and Sarah Warner, Managing Partner/Digital Investment Lead, Programmatic ...
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Introducing... the Mobile Programmatic Video Buyer’s Guide!

Innovid has been collaborating with the MMA and a number of in-app mobile video inventory providers to help demystify mobile in-app for agencies and advertisers, and we are happy to see those efforts coming to fruition after several months of work.  
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Innovid Introduces Viewability Metrics Reporting For YouTube And Joins Google Measurement Partner Program

Last week at the Google Marketing Live Event, Google introduced its new Measurement Partner Program, which aims to improve transparency and objectivity of measurement standards for the industry. A key component of the program is making it easier for ...
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