Laura Foster - VP of Product Marketing
Google and Cookies: The Saga Continues, But Not In The Way You Expected
In the wake of a relatively quiet news cycle over the weekend (not), Google made waves by announcing on Monday a significant shift in strategy: they're no longer phasing out third-party cookies in their Chrome browser as previously planned.
Innovid Introduces "Identity Unlocked"
Perhaps no one said it better than Digiday in response to the latest in cookie news. “Google is delaying the end of third-party cookies in its Chrome browser — again. In other unsurprising developments, water remains wet.”
Introducing Harmony
The digital advertising ecosystem—well, let’s just say it doesn’t spark joy. As evidenced by the recent Programmatic Media Supply Chain Transparency Study from the ANA, brands are in dire need of some Marie Kondo-level sprucing. The only way to ...
Chrome Officially Begins Shutting Down Cookies, but Life Finds a Way
After years of threats, Google finally did it. On January 4, the tech T-Rex began making cookies disappear for good on Google Chrome.
Squadron Taps InnovidXP to Measure & Optimize TV Investments for High-Growth Startups
Start-ups tend to gravitate toward channels that are highly measurable, like digital, to supercharge their growth.