Innovid’s annual, data-driven look into how global advertisers reach audiences and drive outcomes across the CTV and digital video landscape

Converged TV advertising is big. But new Innovid research reveals a converged TV disconnect as advertisers measure and optimize on separate platforms.

An unprecedented look into how Retail advertisers reach, engage, and drive shoppable experiences across the video landscape

An unprecedented look into how automotive advertisers reach, engage, and drive outcomes across the video landscape

An unprecedented look into how advertisers reach, engage, and drive outcomes across the video landscape

Make unified cross-platform measurement a reality with InnovidXP.

Demystify cross-platform TV measurement to leverage converged TV today!

Innovid and Ascendant Network surveyed 100+ senior-level marketers to see how media and creative strategies have evolved in the age of converged TV.

Innovid surveyed 250+ brand advertisers and agencies to uncover actionable insights about the current and future state of converged TV advertising.

Innovid’s CPG on CTV report reveals industry benchmarks and best practices for using the channel. Read more trends to inform your marketing strategies.