Let’s be honest—do you really know what an ad server is? You can probably deduce that it’s a platform for serving ads. In essence it is.

QR code advertising is so hot right now. Why? With QR codes, CTV advertisers can engage viewers at every stage of the marketing funnel. Here are 8 QR code strategies to take your interactive video ads to the next level.

Renault was looking to increase brand awareness and gain interest in their new 2021 Duster. The approach: creative personalization.

InnovidXP – the first global measurement platform powered by ad serving data and creative personalization.

There's so much potential for CPG brands to tell stories through sequential messaging. To get started, here’s what it is and how CPG brands can use it.

On Wednesday, April 27, Innovid’s CTO and co-founder, Tal Chalozin, spoke with David Spencer, Manager of Emerging Partnerships for General Motors (GM), at Adweek’s Convergent TV Summit about the current state of CTV advertising.

Innovid data uncovers how TV advertising evolved amidst a year of uncertainty and which learnings will prove invaluable moving forward.

Let’s take a closer look at what Netflix’s situation suggests about the future of streaming in the context of SVOD and FAST.

As brands continue evolving and fine-tuning their “content as CPG digital commerce” strategy, several highlights stand out.

For many brands the ultimate measure of success happens outside the digital ecosystem with critical insights coming post-campaign. Learn how Innovid’s partnerships and solutions leverage consumer insights data to power in-flight optimizations.