Innovid data uncovers how CTV advertising evolved in the CPG industry and which learnings will prove invaluable moving forward.

Personalization works—learn how this financial brand leveraged Innovid's DCO technology halfway through their campaign to boost conversions.

Choosing the right advertising tags for your video campaign can feel daunting. Get a definitive understanding of VPAID vs. VAST tags here.

Advertisers can't afford to slack on reach and frequency—especially on CTV. Here's how to keep your numbers balanced and in line.

Innovid and Oracle Moat's new advanced CTV measurement features actively detect ad fraud on CTV. Protect your media investments and learn more here!

Considering a career in ad tech? Learn the benefits of joining the tech side of marketing in this interview with our senior product marketing directors.

A measurement provider is essential in revealing opportunities to boost effectiveness in campaigns. But is enlisting a high volume of partners necessary?

If you’ve ever run a big campaign with seemingly stellar performance only to find out that your ad traffic is mainly invalid–you know that breed of disappointment. Let’s decode it!

Campaign Magazine partnered with Innovid to interview some of the industry’s brightest advertising executives from Unilever, NBC Universal, and more.

What would marketers be using today if third-party cookies never existed? It's not just a hypothetical. Read more for cookieless identity solutions.