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Articles by

Simeon Powers - Senior Product Marketing Manager

Florida Virtual School Drives Engagement with Targeted Messaging and Interactive Trivia on CTV

During the height of stay at home orders and social distancing, virtual learning experienced a surge in popularity. However with the rollout of new safety protocols, many school systems are no longer offering the option to attend classes remotely. ...

The Surge in QR Code Usage Has Serious Lasting Power

Back at the very beginning of 2020, I remember staying up, coffee in hand, researching predictions and behavioral changes we were about to see in the coming year. Then, almost immediately, I remember scrapping all those plans and working on ...

Mondelez Ritz Personalizes Around Social Gatherings for a 340% Boost in CTR

Through the blur that has been the last few years, the memories that really stand out are the treasured moments we’ve spent with friends and family. There’s no replacement for connecting in real life, especially when there are snacks to be shared. ...

The Future of TV Isn’t Fragmented, It’s Connected.

Just a few weeks back, eMarketer released a new report upping nearly all of their forecasts around the growth of connected TV (CTV). While it was clear to everyone that 2021 was going to be a big year in terms of CTV spend, estimates were off by ...

Mondelez Beats Brand Benchmarks By Personalizing the Holidays

Seasonal events can pay high dividends for brands who pay attention; last year, the holiday season made up roughly $1.06 trillion in retail spending. The season of shopping is looking different these days, however, as both consumers and brands turn ...

Mondelez Delivers Emotionally Resonant Experiences for a 29% Lift in Ad Recall

Media consumption has evolved more in the past five years than in the fifty that preceded it. Not only are people moving from linear to connected TV in droves, but they’re also watching TV with a smartphone in hand and a laptop perched on the couch ...

The Importance of Storytelling in Connected TV Advertising

We all remember streaming back in 2008, right? After watching the same commercial for the tenth time, you silently wondered to yourself, “Does this company just own my television? Is this the only ad I’ll ever see?” This is obviously an extreme ...

Social’s Surge in the Time of Distancing

With the majority of us under stay-at-home orders last year, we had to rely on unconventional means to interact and meet with our friends. It’s unsurprising that digital ruled our relationships, sending our time on video calls and social media ...

A Year of Marketing From the Living Room

The rain patters softly against the windows of my one bedroom apartment. A storm is always an abnormal sight in Los Angeles, but then again nothing about this year has been normal. Rapidly approaching a full year of working from my living room, I’ve ...

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