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INNOBLOG

Simeon Powers - Senior Product Marketing Manager

Recent Posts

Mondelez Beats Brand Benchmarks By Personalizing the Holidays

Seasonal events can pay high dividends for brands who pay attention; last year, the holiday season made up roughly $1.06 trillion in retail spending. The season of shopping is looking different these days, however, as both consumers and brands turn ...
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Mondelez Delivers Emotionally Resonant Experiences for a 29% Lift in Ad Recall

Media consumption has evolved more in the past five years than in the fifty that preceded it. Not only are people moving from linear to connected TV in droves, but they’re also watching TV with a smartphone in hand and a laptop perched on the couch ...
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The Importance of Storytelling in Connected TV Advertising

We all remember streaming back in 2008, right? After watching the same commercial for the tenth time, you silently wondered to yourself, “Does this company just own my television? Is this the only ad I’ll ever see?” This is obviously an extreme ...
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Social’s Surge in the Time of Distancing

With the majority of us under stay-at-home orders last year, we had to rely on unconventional means to interact and meet with our friends. It’s unsurprising that digital ruled our relationships, sending our time on video calls and social media ...
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A Year of Marketing From the Living Room

The rain patters softly against the windows of my one bedroom apartment. A storm is always an abnormal sight in Los Angeles, but then again nothing about this year has been normal. Rapidly approaching a full year of working from my living room, I’ve ...
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Forrester Wave

 

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