Innovid Unlocks the Power of InnovidXP Self-Learning for Media Partners
Operating within the rapidly changing environment of today’s TV market, media companies must continuously adapt to stay competitive. Keeping pace means ensuring your employees have the right knowledge and skills. Of course, everyone learns ...
Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company
Consumer time spent on CTV is increasing and ad dollars are following — but advertisers are now being held to by their C-suite to prove the value of that investment.
Case Study – InnovidXP x Compulse Turbocharge Converged TV for National Law Firm
Advertising in the highly competitive legal sector is no easy feat, especially when it comes to testing the waters across converged TV (linear + CTV + digital). But what if you could sail the sea of cross-platform advertising confidently, extending ...
Right Here, Right Now: Measurement & Creative Innovation at Cannes Lions ’23
The future of cross-platform TV advertising isn't some far-off concept. It’s happening right in front of us – right here, right now. In an exciting new video series, Innovid and Campaign UK partnered at Cannes Lions to ask executives across the buy- ...
Case Study — From Hurdles to High-Speed: Hybrid Ad Serving Helps Pharma Advertiser Increase Speed to Market
Advertising in the pharma industry presents unique hurdles with strict regulations and lengthy approval processes. But what if you could navigate these challenges while going to market faster? Discover how CMI Media Group and its partner agency, ...
CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions
Powering ad delivery, personalization, and measurement for the world’s largest brands, Innovid sits on a ton of data. To put it another way, we collect approximately 6 billion data points from over 1 billion ads each day. That’s the equivalent of ...
NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On
This originally ran on NBCUniversal's blog on May 11, 2023.
AI in Ad Tech: Cutting Through Hype & Harnessing Potential
“AI Mania” is in full swing across every possible industry – and adtech is no exception. There’s a strong appetite for AI to enhance campaigns, optimize creatives, and improve audience targeting. This frenzied moment is also fueled by growing fears ...
InnovidXP Enables Local & National Advertisers to Drive Outcomes Across Connected TV & Streaming with Disney Advertising
Brands today want to go beyond just reach and frequency. They need to be able to tie ad exposure to outcomes that directly align with their specific business goals and objectives. To provide advertisers with always-on, actionable insights across ...
